Coco Berry is a fruit juice company that has traditionally sold three varieties of mixed-fruit juices: DazzieBerry, AquaBerry, and GloBerry. The company wants to add more products to its product line. In this case, which of the following is an example of co- branding by Coco Berry? A. The company introduces a line of flavored milk and yogurt under a new brand name B. Coco Berry teams up with SFX, a sporting goods company, to introduce a line of energy bars called Berry Barry SFX C. Coco Berry adds a new fruit juice flavor, TangyBerry, The company introduces Berry Bliss a dried berry snack mix for kids. D. The company creates a new brand, NatureFresh for a line of cosmetics based on fruit flavors and colors.

The business wishes to expand its product offering. This particular instance of co-branding by Cocoa Berry involves Beriberi joining together with SFX, a sports goods firm, to launch a range of energy bars under the name Beriberi SFX.

Co-branding is a marketing tactic in which various brand identities are applied to a product or service as a result of a strategic partnership. Co-branding, often known as a brand partnership, includes a variety of branding alliances that generally involve the brands of at least two businesses.

Co-branding helps companies to develop or improve their brand by working with another reputable company. When two brands collaborate, credibility is established since one business is able to showcase and reflect the strengths of the other, strengthening its standing in the market.

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