Flora runs a trucking company. her fleet is responsible for picking up merchandise from a large manufacturer in Oregon and then transporting the merchandise to retailers across the country. this example best describes the concept of a distribution channel.
Distribution (or location) is one of the marketing mix's four components. Making a good or service accessible to the consumer or business user who needs it is the process of distribution. The producer or service provider may carry this out directly or through indirect channels, such as distributors or intermediaries. The marketing mix's other three components are the product, pricing, and promotion.
Distribution choices should be made in accordance with a company's overarching strategic vision and objective. Strategic planning's core activity is creating a comprehensive distribution plan. There are three main distribution strategies, known as mass, selective, and exclusive distribution, at the strategic level.
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