Marketing mix Another important component is promotion, which helps increase consumer knowledge of goods and services and boosts sales to foster brand loyalty.
What is Product in Marketing Mix?
- Given that it represents the good or service designed to meet the needs and desires of the target audience, the product can be seen as the most important component of the marketing mix.
- In order to make the required improvements to their products or services to better satisfy their target customers, business organizations must first determine what those customers want.
- Businesses should, above all, explain to their clients why their goods are superior than those of their rivals.
- A company's ability to successfully advertise its products is essential to its success, and as a result, it must continually work to raise the standard of its offerings if it wants to keep its consumers happy and maintain a competitive edge.
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