Because the brown bear is partially obscured by the car Nick assumes that the car is closer to him than the bear. Nick is depending on the cue called interposition/overlap.
The use of partially obscured images in advertising is a controversial topic. Some people believe that it is an effective way to grab the attention of the viewer and get them to look at the product. Others believe that it is a form of manipulation and should not be used in advertising.
In the United States, partially obscured images are regulated by the Federal Trade Commission. Government agencies in California, Washington D.C., and Illinois have also imposed guidelines for use of partial obscurations in advertising.
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