the lifeguardstore is an internet-based business serving customers by providing products which meet their swim, lifeguard or facility needs. the company offers a dedicated team of consultants to work with swim teams across the globe to design and deliver apparel appropriate for their needs. once designed, a dedicated web portal is created so members of the swim team can purchase their items directly from the lifeguardstore. the ability to customize products for swim teams is an example of the capability of e-marketing.
