ertaining because her customers are getting bored. 8/ Tara, a 50-year-old retired professor, wants to sell the fruits and vegetables produced in her organic farm. Her daughter advises her to use social media for selling them online. In this scenario, which of the following should be Tara's first step to ensure an effective sale? A. She should become a member of organic farming communities. B. She should first create her account and profile on all social media platforms. C. She should identify where her target market is best represented and start there. D. She should give the elevator pitch by posting a common message on relevant networks. E. She should like, follow, and connect with potential profiles to generate leads. 9/ Gwen is researching ways to sell her new product. She is considering Internet sales, hiring sales reps, using a manufacturer's rep, and several other options. Gwen is considering: A. her multi-channel mission. B. her go-to-market strategies. C. her customer-centric circle. D. the lifetime marketing value of her customers. E. her firm's integrated marketing communication system. 10/ When All-Star Productions Inc. releases a new movie, it usually advertises on television, gives out sales promotion items at fast-food restaurants, creates a website for the movie, holds special showings, and encourages people to talk about the movie. This coordination of all the efforts is called: A. generative marketing B. tactical marketing. C. integrated marketing communications. D. the marketing concept. E. relationship marketing.
