A key benefit of a well-managed search ads campaign is improved visibility and reach. By targeting relevant keywords and creating relevant ads, the marketing manager can ensure that their campaign is seen by potential customers who are actively looking for camping equipment.
This increases the chances of the customer clicking on the ad and engaging with the brand, which can lead to improved brand awareness and potential sales. Additionally, search ads campaigns can be highly targeted and cost-effective, allowing the marketing manager to maximize ROI while reaching their desired audience. ROI is a measure of the profitability of an investment. It can be calculated by dividing the net gain of an investment by the amount of money initially invested.
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