Makegoods refers to free advertising time an advertiser receives to compensate for spots the station missed or ran incorrectly or because the program's ratings were substantially lower than guaranteed.
A commercial that is replayed to compensate for a previous cancellation or broadcaster error. Advertising, also known as an advert or ad, is a type of public discourse that promotes a product, service, organisation, or event. Some people may interpret the phrase as encompassing any form of sponsored advertising intended to inform or persuade.
Advertisements ensure that a target audience is reached. Advertisements that are compelling and spend enough to reach your target audience can have a direct impact on business. Advertising is a profession that involves drawing the attention of the general public to something, usually a product or service.
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