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Ethnocentrism is the label for the idea that groups should be allowed, even encouraged,to hold on to what gives them their uniqueness,paying special attention to the elements and forces that shape them.

An American manager criticizes cultural practices in Saudi Arabia when he is sent there on business because they differ from his cultural norms.The definition of ethnocentrism is considering one's culture and ethnicity above others.Ethnocentrism is the tendency to look at the world primarily from the perspective of one's own culture.The ethnocentric approach allows an individual to promote a positive self-image without much risk of conflict or rigidity due to the similarities they share with the majority in their cultural community.Cultural relativism addresses other people in light of those people's culture.Significant problems can arise from ethnocentrism, as people can be dehumanized if their culture is not respected.Problems can also arise from relativism,because some cultures have inequities and harm as part of their traditions and norms.

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