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Sponsorship may be delegated to middle management or below as a project manager develops within a company. Priority shifting is avoided in established organizations. Project managers may disagree with the sponsor's decisions in a mature organization.

The project sponsor is in charge of the project's overall success, which includes selecting the project manager and team, establishing success parameters, and guaranteeing the project's timely completion. Members of senior management who support projects and have a significant amount of influence and power are known as project sponsors. The names of project sponsors vary frequently, including those of product sponsors, project directors, account managers, and business unit managers. The project sponsor basically does the following: promotes the project's worth and ensures it obtains the resources it needs to be successful. aids the project manager by offering advice and information. gives the team, the stakeholders, and the larger community another channel for communication.

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