An example of a loyalty programme is an airline practice of awarding customers points for miles traveled that can be turned in for free airline trips. The correct answer would be option A.
A loyalty programme is a marketing tactic created to persuade customers to keep using the products or services of a company that is a part of the programme. These programmes now exist for the majority of commercial activities, each with its own features and incentive structures, including banking, entertainment, hospitality, retail, and travel. Due to a highly competitive market and a wide range of services available to customers, the market approach has changed from being product-centric to being customer-centric; for this reason, it's crucial that marketing strategies place a priority on expanding a sustainable business and raising customer satisfaction.
In order to participate in a loyalty programme, a customer of a company participating in the programme must first open an account with the program's operator, who will then provide the consumer with a loyalty card.
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