According to an axiom in marketing the more intangible the product the more heavily firms tend to rely on personal selling to promote it. This statement is true.
Personal selling is a face-to-face sales method where a salesman uses their people abilities to convince a consumer to purchase a specific product. The salesperson tries to persuade the consumer that the product will only add value by emphasizing its different qualities. However, the goal of personal selling is not always to convince a client to purchase a product. This strategy is frequently used by businesses to inform clients about new products.
The business uses a person-to-person strategy in order to raise awareness of the product. This is due to the fact that selling requires a human touch, and salespeople are better at pitching a product to a potential buyer. There are two ways to conduct personal sales: retail and direct consumer channels.
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Full question: according to an axiom in marketing the more _______ the product the more heavily firms tend to rely on personal selling to promote it. T/F and fill in the blank.
