The reduction of self-awareness that occur when you are part of a group and feel anonymous is known as Deindividuation.
Deindividuation is a phenomena when people act in ways that appear impulsive, abnormal, and occasionally aggressive when they feel they can't be individually identified. The American social psychologist Leon Festinger first used the term "deindividuation" in the 1950s to refer to circumstances where individuals are unable to exist independently of one another. Because individuals who are concealed inside a group are difficult to identify or hold responsible for their conduct, some deindividuated conditions may result in reduced accountability. Deindividuation's effects are thus sometimes seen as socially undesirable (e.g., rioting). Deindividuation, however, also promotes commitment to group norms, according to study.
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