NetBase is one of the few social listening equipment using Natural Language Processing (NLP) to assist you in focusing your social listening to the most necessary conversations.
It gathers facts from millions of social media posts day by day plus over 100 billion historical posts throughout the social web.
Social listening is a two-step process: Step One: Track social media platforms for mentions of your brand, products, services, competitors, and key phrases related to your business. Step Two: Analyze the data to acquire insights and act on opportunities (or threats).
The listening technique entails 4 stages: receiving, understanding, evaluating, and responding.
Learn more about social listening here:
