Retailers may be familiar with the words "showrooming" and "webrooming" from recent years. Showrooming is a pattern in consumer behavior in which people go into stores to touch and feel things but decide to buy them online instead The reverse is webrooming.
These ideas are the outcome of evolving consumer shopping patterns. Since many of us now shop while holding a smartphone in our hands, more shoppers are instantly comparing prices on items and basing their decisions on internet reviews.
Additionally, they have unique preferences for the kinds of things they buy in-store vs online.
Small business owners typically face tighter financial limits, but larger merchants may have a larger budget to assist them catch up with customer needs. Don't worry; we've gathered a few strategies to assist direct-to-consumer businesses of practically any size in meeting these constantly shifting customer expectations.
Learn more about webrooming & showrooming from here;
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