Channel conflict occurred when American Airlines decided to terminate its relationship with Orbitz and Expedia, two online ticketing and travel sites, and sell directly through AA Direct Connect. This is an example of...a. horizontal conflict.b. lateral conflict.c. disintermediation.d. corporate conflict.e. forward integration conflict.

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17-12-2022
Social Studies

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Channel conflict occurred when American Airlines decided to terminate its relationship with Orbitz and Expedia, two online ticketing and travel sites, and sell directly through AA Direct Connect. This is an example of...a. horizontal conflict.b. lateral conflict.c. disintermediation.d. corporate conflict.e. forward integration conflict.

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AyanBango AyanBango · Answer 1 · 2022-12-23T11:17:04+01:00

Disintermediation is the process of cutting out intermediaries, such as online ticketing and travel sites, so that a company can sell directly to customers.

What is customer?

A customer is an individual or organization that purchases goods or services from a business. Customers are essential for any business to grow and succeed. They are the lifeblood of the business. Customers have the power to make or break a company's success as they are the ones who ultimately decide which products and services to buy, and how much to spend. Customer satisfaction is a key factor in determining a business's success, and businesses should strive to make their customers happy by providing the best products and services possible. Customers should also be treated with respect and courtesy, as showing appreciation for their business can help foster loyalty and long-term customer relationships.

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