When any individual chooses to raise on with a failed direction of action, this is known as an escalation of commitment.
Escalating commitment, according to Dr. Barry Staw's definition, refers to a pattern of behavior in which an man or woman or a group will continue to rationalize their decisions, actions, and investments in an investment when faced with an increasing number of terrible effects alternatively than alter their course of action.
Such options may also include hiring new employees or investing in higher software. In the process, they will justify why they want extra resources and spend more money. Even when people recognize the prevailing escalation of commitment, it may additionally be not handy to make a rational decision.
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