Extensive media available and Selling consumer goods are the situations where a company can emphasize a pull strategy instead of a push strategy
Push marketing is a more comprehensive, sort of shotgun technique that entails increasing the visibility of your brand, products, or services to get the greatest outcomes possible, but at a price. Usually, this results in faster sales. The flip side of push marketing is that it frequently necessitates financial outlay.
Pull marketing, on the other hand, relies on organic traffic growth. The idea behind this is to provide high-value content that is appropriate for your target consumers and invite them to interact with it. Of course, this does not imply inaction.
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