By its very nature licensing limits a firm's ability to coordinate strategic moves across countries.
The purpose of licensing is to control the conduct of activities that require a license. The Licensing Authority will pay close attention to how licensed activities on licensed premises directly affect local residents who live, work, or go about their daily lives there. It aids a company in avoiding the start-up expenses related to entering a foreign market. A legal, written agreement between two parties known as a "license agreement" authorizes one party to utilize another party's trademark, brand, or patent.
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