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is paid-for, face-to-face communication to increase company sales. is paid-for, face-to-face communication to increase company sales. relationship selling customer relationship management canned approach personal selling

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Personal selling is paid-for, face-to-face communication to increase company sales. Face-to-face communication is superior to all other forms of communication because it enables one person to observe the other's facial expressions.

Face-to-face communication is social connection conducted without the use of a mediating device. It is characterized as the reciprocal impact of people's direct physical presence on their body language and verbalization. It is one of the fundamental components of a social structure and plays a key role in socialization and experience over the course of a person's lifetime. Additionally, it plays a crucial role in how those persons' groups and organizations evolve. In addition to facilitating more direct communication, face-to-face interactions have been demonstrated to promote mental health and can lessen a number of mental diseases, most notably despair and anxiety.

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