as opposed to ongoing changes, are discontinuous innovations. as opposed to ongoing changes, are discontinuous innovations. additions to existing product lines new product lines repositioned products new to world products

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As opposed to ongoing changes, are discontinuous innovations. as opposed to ongoing changes, are new product lines.

A product line is a collection of related products that the same company markets under a single brand name. Businesses sell a variety of product lines under their distinctive brand names, frequently differentiating based on price, quality, location, or a specific target market.

Discontinuous innovations, Dynamically continuous innovations, and Continuous innovations are the three forms of innovation, according to the degree of change they bring about in consumers' existing behaviors. According to the aforementioned criteria, innovations are categorized based on how much they alter the behavior of current customers.

As a result, the kind of innovation depends on the kind of customer it is intended for. For one group of clients, the same innovation might be ongoing, while for another, it might be dynamically ongoing. Customers' pre-existing habits are drastically altered by the discontinuous innovation.

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