Purchasing an updated version of tires they have been buying for one of their existing products is an example of modified rebuy.
What is a modified rebuy?
A modified rebuy occurs when a corporation reorders goods from a trusted vendor but requests changes to certain attributes such as features, design, packaging, quantity, or delivery timeframes. This modification reflects modifications to the supplier's or client's offered specifications.
When a new rival launches a new product with superior characteristics, this kind of purchasing scenario may arise. As a result, your business decides to update its offerings in order to remain relevant and competitive in the industry.
Rebuy purchases can be made in one of three ways: straight, modified, or new.
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honda is considering purchasing an updated version of tires they have been buying for one of their existing products. this will be an example of . honda is considering purchasing an updated version of tires they have been buying for one of their existing products. this will be an example of . new buy optional rebuy modified rebuy straight rebuy