Although instant coupons are a minor type of couponing, they have emerged in recent years as a viable alternative to price-off-deals.
What is price-off-deals?
- The direct price-off deal is another consumer-oriented promotion technique that lowers the price of the brand. Price cuts are typically offered directly on the package via specially marked price packs.
- Price-cutting promotions are used by marketers for a variety of reasons. First, because the manufacturer controls the price-offs, it can ensure that the promotional discount reaches the consumer rather than being kept by the trade.
- Price cuts may not be well received by retailers because they can cause pricing and inventory issues.
- Price-off deals, like bonus packs, primarily appeal to regular users rather than nonusers. Finally, the Federal Trade Commission has rules governing the conditions that price-off labels must meet, as well as the frequency and timing with which they can be used.
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