When a company chooses to use guerilla marketing, it is using a tactical competitive action.
What is a tactical competitive action?
- competing action a strategic or tactical move made by the company to strengthen its position in the market, defend its advantages over competitors, or both. a combative reaction a strategic or tactical move made by the company to mitigate the consequences of a rival's competitive move.
- Competitive acts might be tactical or strategically oriented. To protect or strengthen its competitive advantages or to strengthen its market position, the company engages in competitive activities. Competitive actions are met with competitive replies intended to neutralise their consequences.
- The two sorts of competing acts are tactical and strategic. Strategic activities are more long-term in nature, need for a large number of specialised resources, and are hard to undo.
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