A company sells to consumers both at traditional brick-and-mortar retail stores and at its own website are the example of- Giving current and future customers another option for contacting a business, browsing available products, making purchases, or resolving customer service issues can cheaply broaden a company's geographic reach.
What is bricks and Click strategy?
A company's offline (bricks) and internet (clicks) presences are integrated using the brick and click business model. Historically, conventional merchants with large supply chains and logistics have employed the brick and click approach. The fact that it is more simpler for a conventional store to have an online presence than it is for a start-up business to use a successful pure "dot com" approach or for an online retailer to create a traditional presence is one factor in its success.
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