In the context of product classifications, tangibility refers to the Physical aspects of a product
- Product features including size, color, weight, volume, smell, taste, touch, number, or material composition are examples of tangible properties. For instance, you might take into account observable characteristics like a car's size, color, and material make-up when making a purchase decision.
- tangible characteristics that aid in describing a product's construction Additional product feature. Customer-important intangible characteristics associated to the sale of a product.
- These four initial components—Product, Price, Place, and Promotion—were then broadened to include additional factors including People, Packaging, and Process. These are now regarded as the components of the "7 P's" combination.
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