Wholesalers' order takers should focus on placing orders, confirming that orders have been filled on time, and maintaining close contact with customers.
Retailers sell products directly to end users, generally in limited quantities, to highlight the main differences. Wholesalers, on the other hand, sell products to other retail business owners and individuals who, in turn, sell the products to the final consumer.
Purchasing items in bulk at a reduced cost from a manufacturer and selling them to a retailer at a higher price for them to repackage and then sell to customers in smaller quantities at an even higher price is known as wholesaling.
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