A strong supplier base A high degree of supplier power would enable suppliers to increase their share of industry value.
What causes supplier power to grow?
If the customer is not price sensitive and is not knowledgeable about the product, the supplier has a lot of power. High supplier bargaining power results from the provider's highly differentiating product. If the buyer does not account for a sizable amount of the supplier's sales, the supplier has strong negotiating power.
What does a low supply power level mean?
Low supplier power, as determined by the Porter's Five Forces analysis of supplier power, boosts the buyer's profit potential and improves the attractiveness of an industry. High supplier power, on the other hand, detracts from an industry's appeal and lowers the buyer's potential for profit.
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