D. Positioning
The purpose of marketing communication is to let people in the target audience know how a company's product or service solves their particular problems better than the competition. In short, it communicates the company's Positioning.
One of the benefits of positioning is that it can clarify the target market that a particular company has. This is caused by the analysis process carried out by the company regarding the position of competitors in the market. When conducting this research, the company also looks at its position in the market. If the company has found its own position and the position of competitors in the market, the company is better able to position itself in that market; whether the company will become a rival competitor or can provide options that have never been offered before by the company.
You can learn more about Positioning here brainly.com/question/15668711
#SPJ4
