Companies that try to change the structure of their industries, creating a future competitive landscape of their own design are referred to as shapers.
By influencing the growth of a market in its favour through collaboration with other players, shaping businesses mould or reshape an industry. A shaping strategy both allows and encourages a company to work together in a diversified ecosystem that shares risk, provides complementary skills and resources, and quickly expands the market via strength in numbers.
In psychology, shaping refers to the process of instilling a learned habit that would not typically take place. Up until the target behaviour is accomplished, reinforcement or rewards are given for every action that brings the desired result closer.
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