It is false that persuasive advertising is typically used in latter part of the maturity stage and throughout decline stage of product lifecycle.
A good or service is meant to be highlighted via the techniques and procedures employed in advertising. Businesses work to bring consumers' attention to their products and services with the use of advertising. Commercial advertising typically aims to increase consumption of their goods or services through "branding," in which consumers associate a product name or image with certain attributes. Governmental agencies, political parties, interest groups, and religious institutions are a few examples of non-commercial entities that advertise their goods or services more than those of for-profit businesses. Public service announcements are one example of a free persuasion strategy that non-profit organizations may use. Through advertising, a firm can reassure its personnel or shareholders about its viability or success.
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