Marketers use reach and frequency as variables to calculate the return on investment of their social media marketinginitiatives.a. Trueb. False

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16-12-2022
Business

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Marketers use reach and frequency as variables to calculate the return on investment of their social media marketinginitiatives.a. Trueb. False

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Neetuverma Neetuverma · Answer 1 · 2022-12-20T14:07:18+01:00

It is true that marketers use reach and the frequency as variables to calculate the return on investment of their social media marketing initiatives.

What is marketing?

The process of finding, creating, and providing value to meet a target market's needs for goods and services is known as marketing. Additionally, it might entail selecting a target market, selecting particular traits or themes to highlight in advertising, launching marketing campaigns, attending trade shows and open forums, creating products and packaging that appeal to consumers, and establishing the terms of the sale, such as the purchase price, discounts, warranties, and return policies. The onus of marketing falls on the seller, who is typically a manufacturer or merchant. The environment in which the product is sold, the findings of marketing and market research, and the traits of the product's target market all have an impact on the marketing mix, which describes the specifics of the product and how it will be promoted.

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