Co-marketing involves manufacturers developing marketing communication programs with their main retail accounts, instead of for them.
Any brand that wants to grow its customer base, raise brand awareness, and provide its audience with fresh content can benefit from co-marketing. It is the practice of expanding two or more businesses simultaneously by collaborating to provide value to and exchange knowledge with their respective audiences.
For a co-branded offer, partner companies frequently work together on promotional initiatives. In a co-marketing arrangement, the two businesses jointly advertise a piece of content or a product and share the sales generated by that marketing.
Co-marketing initiatives are intended to generate more leads, buzz, and recognition with less effort by leveraging a partner's relationship and reach.
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