Online Reputation Management (ORM) O Is the practice of promoting a neutral brand image online O Is about increasing the visibility of positive information and managing negative information O Is about recognizing that negative online content does not necessarily have damaging repercussions O Is a method for avoiding responsibility for bad business practices

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Online Reputation Management (ORM) O Is the practice of promoting a neutral brand image online O Is about increasing the visibility of positive information and managing negative information.

What is the purpose of online reputation management?

Online reputation management (ORM) is the process of constructing a brand's online reputation by eradicating false information, posting popular content, and making it visible with the aid of other internet algorithms. The brand must show or offer users the appropriate answers to their questions.

What does the marketing term ORM mean?

Online reputation management, or ORM, is what it stands for. Traditional marketing, search engine marketing, and public relations are just a few of the components of ORM.

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