Question

Ducto is a small company in Aurora, CO that makes duct-tape wallets. Ducti discovered that there is a large demand for these type of wallets and has, in fact, decided to expand its product line to include bags as well. Clearly, some consumers have a favorable evaluation of Ducti products. To have a favorable evaluation, the first step for consumers is

Answer 1

To have a favorable evaluation, the first step for consumers is to  experience problem recognition

Problem recognition is an important first step in the process of evaluating commodities as a consumer. It occurs when a consumer realizes they have a need or desire that is not met by their current products. This realization can trigger the consumer to evaluate potential solutions to their problem or need.

Problem recognition can be influenced by a variety of factors, such as personal experiences, advertising, recommendations, and changes in one's circumstances or environment. Once a problem has been recognized, the consumer may begin to search for information and evaluate potential solutions to determine which one best meets their needs and preferences. In the given case, since there was a large demand for wallets, then only Ducti decided to expand its product line.

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