She is using a strategy known as product is Extension.
When a business applies one of its well-known brand names to a new product or new product category, this is known as brand extension. Sometimes people refer to it as "brand stretching." The goal of a brand extension is to assist a company launch its newest product by leveraging its existing brand equity.
The business depends on its existing clientele's brand loyalty, which it hopes will make them more receptive to new products from the same brand. If it is successful, a brand extension can assist a business in reaching new demographics, growing its clientele, boosting sales, and increasing overall profit margins.
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