1.A casual dining chain has experienced over 100 cases of food poisoning in several U.S. cities. The parent company of the chain immediately acknowledged the situation and relayed information about its ongoing investigation. The spokespeople stressed that "our primary concern is always the health and safety of our customers." At this point, the scenario would most likely be considered a(n) __________ issue.
Multiple Choice
• an advertorial
• public relations
• event marketing
• network marketing
• indirect advertising

As the spokespeople stressed that "their primary concern is always the health and safety of our customers." At this point, the scenario would most likely be considered a public relations issue. The Option B is correct.

What is public relations in marketing?

In marketing, public relations means set of techniques and strategies related to managing how information about an individual or company is disseminated to the public and most especially the media. The primary goals of public relations are to disseminate important company news or events, maintain a brand image and put a positive spin on negative events to minimize their fallout.

A company public relations may occur in the form of press release, news conference, interviews , social media posting etc. Every entity operating in the public eye faces spread of information about them or their practices to the public.

In conclusion, as public relations is an industry unto itself, any attempt to portray oneself in a certain way to others can be considered a form of public relations.