Assume that there are 150,000 people in a target market, and over a four-week period, 37 percent of them watch a television ad for shampoo. The reach for the shampoo ad is 55,500.
Using this formula to determine the reach for the shampoo ad
Reach for the shampoo ad = Number of people × Percentage of people that watched the ad
Let plug in the formula
Reach for the shampoo ad = 150,000 × .37
Reach for the shampoo ad = 55,500
Therefore the Reach for the shampoo ad is 55,500.
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