The easiest way to start a persuasive argument or a complaint letter is with option a—open with an objective statement.
Sales and marketing are the two categories of persuasive message that are used to accomplish organizational goals. Selling something is the act of doing so, whereas marketing refers to strategies used to inform, educate, and encourage people about a good or service.
The indirect organizational technique should always be used when creating a persuasive message. Use the indirect organizational technique if you are making a request for something you are confident will be granted.
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