The feature of the display ads that can help Brian achieve his business objectives will be d) his ads can appear on websites relevant to bicycles, and therefore connect him to his potential audience.
In order for an ad to make influence on the market, the ad should be set in such a way that it is able to target the right audience.
As the company of Brian is concerned with replacements for bicycles, hence when using display ads he needs to target an audience that will be relevant to bicycles. Hence, the best strategy for Brian to reach his objective will be to make his display ad appear on websites that are relevant to bicycles as his target market will be visiting these websites most likely.
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