Question

a business owner wants to sell a line of coffee mugs to celebrate the company's 25 years in business. the owner wants to see each part of the conversion that brought a person to buy a mug, so the owner wants to use the attribution modeling tool. which attribution model should be used to accomplish the goal?

Answer 1

The attribution model that should be used to accomplish the goal will be the linear attribution model.

Linear attribution is a multi-touch attribution model which splits conversion credit equally across each touchpoint or interaction along a customers journey. Simply, this attribution model gives a participation award to every marketing channel a business used.

Unlike attribution models in single touch attribution, Linear attribution is apart of the multi-touch attribution model and gives users a balanced look at the whole marketing strategy rather than one single-event.