Respuesta :
Creativity is especially important when an advertising budget is small, where there are severe production limitations, or where there are low literacy rates.
Give a brief account on advertising budget.
An estimate of a company's promotional costs for a specific time period is referred to as an advertising budget. More important is the sum of money a company is willing to set aside in order to meet its marketing objectives. A company's advertising budget is a component of its overall sales or marketing budget, which can be seen as an investment in the expansion of the business. The most effective advertising budgets—and campaigns—concentrate on the demands and problems of the consumer and on offering solutions to these difficulties, rather than on internal business issues such an overstock reduction.When creating an advertising budget, a business must compare the value of an advertising dollar to the dollar's value as recognized income. To ensure that the advertising budget is in line with their promotional and marketing objectives, businesses should consider the following factors before settling on a certain amount :
1. The target consumer – Having a demographic profile of the target consumer might assist direct advertising spending.
2. The ideal media type for the target consumer may be mobile or internet advertising through social media, yet traditional media like print, television, and radio may be optimal for a particular product, market, or target customer.
3. Right strategy for the target consumer — Depending on the good or service, think about whether appealing to the consumer's emotions or intellect is the best course of action.
4. The most crucial question to address is the expected return on each dollar spent on advertising.
To know more about, advertising budget, visit :
https://brainly.com/question/28284048
#SPJ1
