Question

Your textbook advises that an artist’s contract with a personal manager should be_____.
in Art & Culture
a. transferable
b. nontransferable
c. never shorter than 5 years
d. a handshake deal

Answer 1

An artist's contract with a personal manager should be non-transferable. Therefore, the correct answer is option B.

A personal manager's work in general is to shape their client's careers, both in a daily sense and in a long-term sense. For an artist, their work includes:

• Booking gigs
• Planning album projects
• Orchestrating record releases
• Orchestrating tours
• Creating marketing strategies

An artist's contract with a personal manager should be non-transferable, which means that it is not able to be given to, or used to, by another person. The contract clauses usually include decision-making, commission, exclusivity, cash flows, work term, and many more.

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