Question

The promotion strategy that calls for using the sales force and trade promotion to promote the product to channel members, who in turn promote it to final consumers is called: * O Moral Strategy O Pull Strategy O Push Strategy O Jump Strategy O All of the above

Answer 1

The push strategy for product promotion is using the sales force and trade promotion to market the product to channel members, who then market it to ultimate consumers.

A push promotional approach is a form of marketing where businesses go to the customers with their goods. Through trade exhibits and point-of-sale displays, this method seeks to place the product in front of consumers directly.  

By bypassing existing distribution channels, a push strategy aims to sell to customers directly. Selling insurance or vacations directly is an illustration of this. The most likely promotional tactics with this kind of plan are consumer promotions and advertising.

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