Respuesta :
Before Tom buy a dishwasher, he consults his friends and looks for good offers and sales online. Tom is engage in information research activity in the consumer decision making process.
Consumer Decision Making Process consists of step of activites a consumer to evaluate making his buying decision. Consumer Decison Making Process includes 5 steps, such:
- Problem recognition
- Information search
- Alternative evaluation
- Purchase decision
- Post-purchase evaluation
A consumer will need to recognize a need or problem before deciding to purchase a product. A consumer needs to recognize what he want to be able to decide the direction of his next step in decision making process.
A consumer then seach for informations about the products which can satisfy his needs. The products related information might be gathered from recommendations or promotional informations.
After gathering enough information, a consumer might have some alternatives of products that potentially able to satisfy his needs. A consumer then will evaluate each possible alternative based on developed criteria he made. The developed criteria of a consumer will be subjective to him only and may differ from other person.
After evaluate and eliminating unwanted alternatives, a consumer comes up with one particular product he surely wants to buy. At this moment, a consumer is purchasing the product. A consumer believes that the product he chose to buy is the best option he has to satisfy his need.
After a consumer bought a product, he will evaluate the post-purchase product wheter the product was usefull and satisfy his needs or not. A consumer will evaluate wheter the product meets his expectation or not.
Learn more about Consumer Decision Making Process here: https://brainly.com/question/8602577
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