In the context of international advertising, it has been observed that advertising expenditures are generally option D: cyclical.
International advertising is a subfield of advertising and international marketing that examines the variations and commonalities in advertising among different countries as well as the effects of one country's abroad advertising on another. At least as long as data has been gathered, the advertising industry has always been cyclical. A cyclical industry is a category of industry that is responsive to the business cycle, with revenues typically being higher during times of economic expansion and prosperity and lower during times of recession and contraction.
Because it exposes your company to a wider range of global consumers, foreign marketing is crucial. International marketing offers a chance for a brand to gain more exposure, raise brand awareness, and boost sales.
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