Question

jill is conducting a study on the decision-making skills of middle managers of an organization. for this purpose, her initial focus group included middle managers of that organization. during her study, she found out that many decisions are influenced by lower level managers. she then decided to create a focus group with lower level managers, who were not initially considered for that study. in this scenario, jill is using to collect data.

Answer 1

Jill is using theoretical sampling to collect data for the purpose of conducting a study on the decision-making skills of managers of an organization.

According to Glaser and Strauss (1967), theoretical sampling is a method for collecting data in grounded theory that involves determining what data to collect depending on the theory and categories that emerge from your data. There is no predefined idea of who to hire or any predetermined groupings of individuals to evaluate. Instead, you begin by gathering data, analyzing it, and then deciding where to get more data based on what you discover.

When using theoretical sampling, the data collection, coding, and analysis processes take place concurrently and iteratively rather than in separate, linear steps.

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