Lawrence wants to get a gift for a friend he will be seeing. He chooses to bring them and goes right to a store selling them because he is aware that Godiva chocolates are a premium brand. When it comes to chocolates, Lawrence has brand awareness.
Brand awareness is the extent to which consumers can recall or recognize a product under varied conditions. Brand awareness is one of the two components of an associative network memory model of brand knowledge. By informing the public about a new or updated product, a brand awareness campaign seeks to set it apart from the competition. Social media is a crucial new tool for brand awareness marketing.
Lawrence was aware of the Godiva brand, thus he has brand awareness.
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