Lawrence is looking to buy a present for a buddy he will be seeing. Because he is aware that Godiva chocolates are an upscale brand, he decides to bring them and goes straight to a store selling them. Lawrence has brand awareness when it comes to chocolates.
The degree to which consumers can recall or recognize a brand under various circumstances is known as brand awareness. One of the two elements of brand knowledge, an associative network memory model, is brand awareness. A brand awareness campaign aims to distinguish a new or updated product from the competition by educating the public about it. An essential new instrument in brand awareness marketing is social media.
Therefore, Lawrence has brand awareness as he knew about the brand Godiva.
To know more about Brand Awareness, refer to this link:
https://brainly.com/question/1875826
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