Question

petros is the marketing manager for a pharmaceutical company. his team relies on a combination of personal selling and sales promotions directed toward pharmacies and medical facilities. this is an example of which of the following?

Answer 1

The marketing manager (Petros) of a pharmaceutical company and his team rely on a combination of personal sales and sales promotion aimed at pharmacies and medical establishments, an example of a promotion mix in marketing

What is the promotion mix in marketing?

A promotional mix is ​​a collection of different marketing approaches that marketers devise to optimize advertising efforts and reach a wider audience. The marketer's job is to find the right promotional mix for a given brand. A promotional mix is ​​a combination of marketing methods, including advertising, sales, public relations, and direct marketing, to achieve a specific marketing objective.  The promotional mix is ​​usually only part of a larger marketing mix. You can choose a few methods or decide that a combination of all is the most effective for your campaign.

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